From Strategic Communication: A Primer [pdf]–
We typically design physical operations first, then craft supporting information operations to explain our actions. This is the reverse of al-Qaida’s approach. For all our professionalism, compared to the enemy’s, our public information is an afterthought. In military terms, for al-Qaida the ‘main effort’ is information; for us, information is a ‘supporting effort’.
~David Kilcullen, Countering the Terrorist Mentality, New Paradigms for 21st Century Conflict
The physical operations in Mumbai might have ended after 60 hours of gunfights. But is India geared up to undertake sustained and proactive information operations against the enemy. It is the question that the Indian establishment needs to answer, when the media and the establishment — politicians, bureaucrats, corporates and even generals — feed off each other in an incestuous and self-serving relationship.
Perhaps it is time that the common man, more than the Indian state, also took a fresh look at the role and responsibility of the Indian media — print, electronic and new age. This consideration will be the key battle-winning-factor in winning this asymmetric war launched against Indians and the Indian state. Ponder!